SayPro Dance Strategic Plan and 12 Months Calendar of Activities and Events

Mission Statement
SayPro Dance is dedicated to fostering a vibrant and inclusive dance community that celebrates movement, creativity, and cultural expression. We provide educational, performance, and outreach opportunities for dancers of all levels, from beginners to professionals. Our goal is to make dance accessible, empowering individuals to explore and express themselves through the art of movement.

Vision Statement
To become a leading hub for dance innovation, education, and community engagement, where diverse styles and cultures of dance are celebrated, shared, and cherished. We aim to inspire and connect people of all backgrounds, using dance as a means to promote self-expression, build confidence, and cultivate a deeper understanding of the world through movement.

Core Values

1. Inclusivity: We believe in providing opportunities for everyone to engage with dance, regardless of age, ability, background, or experience level.
2. Creativity: We encourage innovation and artistic expression, exploring both contemporary and traditional dance forms.
3. Community Engagement: We aim to build a strong and supportive dance community, both locally and globally, where people come together to learn, perform, and grow.
4. Education: We are committed to providing high-quality dance education that nurtures talent, encourages personal growth, and supports dancers in their creative journey.
5. Cultural Awareness: We celebrate the rich diversity of dance and strive to showcase and preserve the cultural heritage of different dance forms.

Goals and Objectives

1. Provide Access to Dance Education:
   • Offer a range of classes, workshops, and training opportunities for dancers of all ages and abilities, from beginner to advanced levels.
2. Create Performance Opportunities:
   • Organize showcases, performances, and collaborations that allow dancers to demonstrate their skills, creativity, and cultural heritage.
3. Foster Collaboration and Artistic Exchange:
   • Bring together dancers from diverse backgrounds to create opportunities for cultural exchange, collaboration, and artistic innovation.
4. Build a Strong Community Network:
   • Strengthen relationships with local and global dance communities, creating a space where dancers can share knowledge, ideas, and experiences.
5. Promote Dance Awareness and Advocacy:
   • Use dance as a platform for social change, raising awareness about important cultural and social issues through performances, workshops, and outreach programs.

Key Activities and Programs
 

1. Dance Classes and Workshops:
   • Offer a variety of dance classes in styles such as ballet, hip-hop, contemporary, jazz, salsa, tap, cultural dances, and more.
   • Specialized workshops that focus on technique, choreography, improvisation, and cultural dance forms.
2. Performances and Showcases:
   • Organize performances that showcase the work of dancers from the community, as well as professional artists.
   • Collaborate with local theaters and public spaces for performances that engage and inspire audiences.
3. Dance Camps and Intensives:
   • Provide dance intensives, training camps, and masterclasses with renowned dancers and choreographers.
   • Seasonal dance camps for youth and adults that focus on skill-building, creativity, and performance preparation.
4. Cultural Dance Series:
   • Celebrate global dance forms with educational series and performances that highlight different cultures and their unique dance traditions.
5. Community Outreach and Social Dance Events:
   • Host free or low-cost dance classes and events for underserved communities.
   • Organize social dance events such as salsa nights, swing dance parties, and other community gatherings.
6. Dance Education and Mentorship Programs:
   • Develop mentorship programs for emerging dancers to work with experienced professionals.
   • Partner with schools and organizations to offer dance education to young people and underserved populations.

12-Month Calendar of Activities and Events

| Month | Event/Activity | Details |
|||–|
| January | New Year Dance Kick-Off Celebration | A community event featuring dance performances, classes, and a social dance party to ring in the year. |
| February | Dance & Wellness Month | A series of workshops focused on the mind-body connection in dance, including injury prevention and self-care for dancers. |
| March | International Dance Week: Cultural Dance Series | A celebration of global dance forms, with workshops and performances representing cultures from around the world. |
| April | Spring Dance Intensive | A week-long dance intensive with guest instructors and choreographers, offering specialized classes in different styles. |
| May | Youth Dance Showcase | A performance showcasing the talents of young dancers from local schools and community groups. |
| June | Summer Dance Camp | A day camp for youth focused on creative expression, skill development, and team-building through dance. |
| July | Hip-Hop Dance Extravaganza | A performance and workshop series dedicated to hip-hop culture, including breakdancing, hip-hop choreography, and street dance. |
| August | Dance for All: Community Outreach Program | A month of free dance classes and events for underserved communities, including classes for seniors and people with disabilities. |
| September | Back-to-School Dance Kick-Off | A back-to-school event with free introductory classes for children and adults, offering a range of dance styles. |
| October | Contemporary Dance Festival | A weekend festival with performances, workshops, and talks focused on contemporary and experimental dance. |
| November | Salsa and Latin Dance Celebration | A week of salsa, merengue, and Latin-inspired dance events, including social dances, performances, and workshops. |
| December | Year-End Dance Gala & Charity Event | A gala event showcasing the best performances of the year, with all proceeds supporting dance education and outreach programs. |

Marketing and Outreach Strategy
 

1. Social Media Campaigns:
   • Regular updates on Instagram, Facebook, TikTok, and YouTube featuring behind-the-scenes content, event highlights, dance tutorials, and performance teasers.
   • Hashtags like #SayProDance, #DanceForAll, #GlobalDanceCelebration, #DanceCommunity.
2. Collaborations and Partnerships:
   • Partner with local schools, community centers, and dance studios to create outreach programs and performances that engage diverse populations.
   • Collaborate with dance influencers, social media platforms, and renowned choreographers to increase visibility and reach.
3. Community Engagement:
   • Develop a loyalty program for regular attendees, offering discounts, special access to events, or opportunities to perform.
   • Organize “Dance and Dine” events where dancers perform at local restaurants or cafes, bringing dance to new spaces.
4. Local Media Advertising:
   • Advertise through local magazines, newspapers, and radio stations with a focus on community events and performances.
   • Use targeted online advertising for event promotions.
5. Volunteer and Ambassador Programs:
   • Create an ambassador program to encourage dancers and dance enthusiasts to help promote SayPro Dance’s events, classes, and workshops.
   • Develop a volunteer network to support community events and performances.

Financial Plan
 

1. Revenue Streams:
   • Class and workshop fees.
   • Ticket sales for performances, festivals, and showcases.
   • Merchandise sales (t-shirts, dance apparel, etc.).
   • Sponsorships from dance-related brands and local businesses.
   • Donations and grants for community outreach programs.
2. Cost Structure:
   • Instructor and choreographer fees.
   • Venue rental for performances and workshops.
   • Marketing and promotional expenses.
   • Production costs for events, including costumes, equipment, and staff.
3. Fundraising:
   • Launch a fundraising campaign to support scholarships for young dancers and underserved communities.
   • Host annual fundraising events such as dance-a-thons or silent auctions with dance-themed prizes.

Evaluation and Monitoring
 

1. Audience Feedback:
   • Collect feedback after each event to gauge participant satisfaction and identify areas for improvement.
   • Conduct surveys for class participants to evaluate progress and tailor future offerings to their needs.
2. Performance and Financial Review:
   • Monitor ticket sales, class registrations, and merchandise revenue monthly to assess the financial health of the organization.
   • Track the success of fundraising campaigns and the impact of outreach programs.
3. Community Impact:
   • Measure engagement through social media metrics, attendance numbers at events, and community involvement in dance programs