Diturupa Strategic Plan

1. Mission Statement:
   The Diturupa Cultural Festival aims to celebrate and promote the diverse cultural heritage of the community through performances, food, arts, and educational programming. It seeks to bring together different cultural groups to foster mutual understanding, respect, and unity, while offering an immersive and engaging experience for attendees.
2. Vision Statement:
   To become a flagship event that highlights the richness of local and international cultures, inspiring pride in the community’s diversity and encouraging global connections.
3. Core Objectives:

• Celebrate cultural diversity through entertainment, food, and art.
• Foster cross-cultural understanding and build stronger community bonds.
• Promote local artists, performers, and businesses.
• Offer educational programming to engage attendees of all ages.
• Create a sustainable and growing event that attracts a wider audience each year.

1. Key Focus Areas:

• Cultural Programming: Diverse music, dance, theater, and arts performances, with an emphasis on representing the cultural makeup of the local community.
• Community Engagement: Involve local cultural organizations, schools, and businesses in the festival planning and execution.
• Marketing & Promotion: Use social media, local media outlets, and collaborations to increase visibility.
• Logistics & Operations: Organize venues, permits, transportation, and volunteers for smooth event execution.
• Sustainability: Ensure the festival is environmentally conscious by reducing waste and supporting sustainable practices.

1. Target Audience:

• Local community members and families
• Tourists and visitors
• Artists and cultural organizations
• Schools, colleges, and educational institutions

1. Budgeting & Funding:

• Sponsorships from local businesses and cultural organizations
• Ticket sales (if applicable)
• Government grants and funding opportunities
• Merchandise sales and food vendors

1. Metrics for Success:

• Number of attendees
• Positive feedback and testimonials from participants and visitors
• Media coverage and social media engagement
• Growth in partnerships and sponsorships

12-Month Calendar of Events for Diturupa Cultural Festival

Month 1: Planning & Partnerships

• Action Steps:
• Set up a planning committee (volunteers, organizers, and partners).
• Secure sponsorships and funding.
• Confirm key partnerships with cultural organizations, artists, and vendors.
• Define the scope of the event (venues, performers, food vendors, etc.).
• Develop a detailed budget and timeline.
• Begin outreach to local schools, cultural groups, and businesses.

Month 2: Marketing Strategy & Design

• Action Steps:
• Launch social media accounts and develop marketing materials (flyers, posters, online ads).
• Start reaching out to media outlets for coverage.
• Set up an event website for ticket sales, registration, and updates.
• Develop promotional campaigns highlighting the diversity of the event.

Month 3: Talent & Vendor Recruitment

• Action Steps:
• Begin recruiting local and international performers (musicians, dancers, artists).
• Send invitations to local food vendors and artisans to participate.
• Begin booking venues and obtaining any necessary permits.
• Set up an online registration platform for performers and vendors.

Month 4: Community Outreach & Volunteer Recruitment

• Action Steps:
• Organize community meetings to generate excitement and encourage participation.
• Begin recruiting volunteers for event logistics (set-up, ticketing, guides, etc.).
• Partner with local schools for educational programming or art competitions related to the festival’s theme.
• Finalize event schedule and program details.

Month 5: Promotions & Finalizing Details

• Action Steps:
• Increase marketing efforts (social media posts, press releases, radio/TV ads).
• Begin selling tickets online and through local outlets.
• Confirm all vendors, performers, and activities.
• Begin creating event signage and visual branding.
• Ensure sustainability practices (waste management, eco-friendly materials).

Month 6: Early Bird Engagement & Sponsors

• Action Steps:
• Offer early bird ticket promotions to attract early attendees.
• Engage sponsors with specific event promotions (logo placements, shoutouts).
• Finalize transportation arrangements (parking, shuttles, etc.).
• Confirm details with all involved partners (security, health & safety protocols, etc.).

Month 7: Volunteer Training & Event Mockups

• Action Steps:
• Conduct volunteer training sessions and assign roles.
• Organize dress rehearsals or mock events for performers and vendors.
• Prepare all event materials (programs, signage, vendor kits).
• Finalize event layout, signage, and activity stations.

Month 8: Final Promotion Push & Media Outreach

• Action Steps:
• Release a final promotional campaign (countdown to event day, special announcements).
• Secure last-minute media coverage and influencer partnerships.
• Finalize event logistics with the event staff and all vendors.
• Ensure all permits, insurance, and licenses are in place.

Month 9: Festival Week!

• Action Steps:
• Ensure all staff and volunteers are on-site and prepared.
• Set up stages, booths, and vendors.
• Execute the cultural festival with attention to detail, safety, and guest experience.
• Host a press conference or media event to highlight the festival’s success.
• Document the event through photos and videos for future marketing.

Month 10: Post-Event Evaluation

• Action Steps:
• Gather feedback from attendees, volunteers, performers, and vendors.
• Evaluate event success based on goals and metrics.
• Send out thank-you notes to sponsors, partners, and volunteers.
• Share post-event content (photos, highlights, videos) on social media and website.

Month 11: Community Celebration & Thank-You Event

• Action Steps:
• Host a small community gathering to celebrate the success of the festival.
• Share the impact of the festival on cultural exchange and community engagement.
• Recognize volunteers, sponsors, and partners for their contributions.

Month 12: Reflection & Planning for Next Year

• Action Steps:
• Hold a debrief meeting with organizers to discuss what worked and what can be improved.
• Begin planning for the next year’s festival, taking into account feedback and lessons learned.
• Start early sponsorship outreach for next year’s event.
• Document the year’s progress and accomplishments for future reference.

Conclusion:
This strategic plan and event calendar provides a structured approach to organizing Diturupa’s Cultural Festival, ensuring a successful, well-executed event that promotes cultural diversity and community engagement. Regular evaluations and proactive community involvement will help make each year’s festival bigger and better.