SayPro Marketing and Outreach: Promote the competition across SayPro’s social media platforms, website, and email newsletters.

SayPro Marketing and Outreach Strategy

Event: SayPro Monthly January SCDR-3 – Dance Competition
Organized by: SayPro Development Competitions Office
Under: SayPro Development Royalty

To ensure wide participation and strong community engagement, a well-structured marketing and outreach strategy is essential. The SayPro Marketing and Outreach plan for the SCDR-3 Dance Competition focuses on multi-platform promotion, targeted messaging, and consistent visibility across all SayPro digital channels and beyond.

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1. Marketing Objectives

• Maximize visibility for the event through digital platforms.
• Attract at least 150 participants from various regions and dance backgrounds.
• Drive audience engagement through pre-event hype, live coverage, and post-event recaps.
• Strengthen SayPro’s brand identity as a hub for youth talent development and cultural celebration.

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2. Primary Channels for Outreach

a. SayPro Website

• Dedicated Event Page featuring:
  • Event overview and objectives
  • Competition categories and rules
  • Registration portal
  • FAQs
  • Countdown timer to build anticipation
• Homepage Banner: Prominent placement of a rotating graphic or video teaser to draw visitors into the competition page.
• Blog Feature: Pre-event interviews with past winners, judges, or choreographers to build interest and credibility.

b. Email Newsletters

• Targeted Campaigns to:
  • SayPro’s existing subscriber base
  • Former event participants
  • Arts organizations, dance studios, and cultural institutions
• Email Sequence Plan:
  1. Announcement Email – Launch date and competition theme
  2. Reminder Email – One week before registration closes
  3. Preparation Tips Email – For registered participants
  4. Live Event Invitation – Link for live-stream access
  5. Post-Event Recap Email – Highlights and survey link

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c. Social Media Campaigns

Platforms:

• Facebook
• Instagram
• Twitter/X
• TikTok
• LinkedIn (for professional outreach)

Content Types:

• Teaser Videos: 15–30 second video ads showing previous competitions, judges, and participant testimonials.
• Countdown Posts: Regular updates with “X days to go” messaging.
• Behind-the-Scenes Content: Short clips of rehearsals, interviews, or team preparation.
• Live Updates: Stories and posts on the day of the event to drive real-time engagement.
• Winners Spotlight: Showcase top performers after the event, tagging them for wider exposure.

Posting Schedule:

• 3–4 posts per week, increasing to daily updates in the week leading up to the event.
• Paid Ads: Geo-targeted social media ads (e.g., Facebook Boosted Posts) aimed at key demographics like youth dancers, creative arts schools, and performing arts groups.

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3. External Outreach

a. Partnerships and Affiliates

• Collaborate with:
  • Dance schools and academies
  • Cultural NGOs
  • Youth empowerment groups
• Share digital flyers and event links through partner channels to broaden reach.

b. Media and Influencers

• Engage local dance influencers and micro-celebrities to promote the event via their platforms.
• Prepare a Media Kit with visuals, sample posts, and hashtags.
• Send a Press Release to community newspapers, local radio stations, and event listing websites.

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4. Visual Branding

• Unified Event Theme: Consistent use of colors, logos, and fonts across all platforms.
• Branded Hashtags: #SayProDanceOff #SCDR3 #SayProMoves – used across all social media posts to unify the campaign.
• Design Templates: For Instagram stories, Facebook banners, and YouTube thumbnails, all pre-designed for visual cohesion.

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5. Engagement Metrics to Track

• Website visits to the event page
• Social media reach and impressions
• Registration click-through rate from email and ads
• Video views on promotional reels and recap content
• Post-event engagement (likes, shares, comments, survey responses)

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6. Timeline Snapshot

Date Range	Activity
Jan 1–5	Launch teaser content and email campaign
Jan 6–10	Boosted social media posts & final reminders
Jan 11–12	Live event coverage on all platforms
Jan 13–20	Post-event recap and spotlight features

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Conclusion

SayPro’s comprehensive Marketing and Outreach strategy for the January SCDR-3 Dance Competition combines digital reach, community engagement, and creative storytelling. Through targeted content and strategic timing, the campaign is designed to maximize participation, spotlight emerging talent, and reinforce SayPro’s commitment to creative youth development.