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Event: SayPro Monthly January SCDR-3 Dance Competition Organized by: SayPro Development Competitions Office Under the Authority of: SayPro Development Royalty Target: Reach at least 5,000 people and convert 20% of views into registrations
🎯 1. Marketing Objectives
Objective
Description
Reach 5,000 people across social media
Utilize various platforms (Instagram, Facebook, TikTok, YouTube)
Achieve 20% conversion rate
Convert 20% of content views into completed competition entries
Increase brand awareness and engagement
Build excitement for the competition and foster an active community
📱 2. Social Media Platforms & Tactics
📸 A. Instagram (Main Platform)
Content Type
Frequency
Objective
Action Plan
Promo Graphics & Videos
3–4 times per week
Drive awareness and registrations
Use eye-catching visuals, countdown posts, carousel images, and reels showcasing participants and event teasers. Include call-to-action (CTA) like “Register Now” or “Tag a Friend.”
Story Polls & Q&A Sessions
1–2 times per week
Engage the audience and answer their questions
Use polls, quizzes, and CTA stickers asking followers if they are participating or if they know someone who will. Feature live Q&A sessions with judges or influencers promoting registration.
User-Generated Content (UGC)
Weekly
Encourage peer-to-peer promotion
Repost tagged content from registered dancers or past participants, showcasing their excitement. Offer shoutouts for reposting or tagging SayPro in their dance-related posts.
Influencer Collaboration
1–2 times per week
Expand reach and tap into new audiences
Partner with micro-influencers or dance influencers to create short, fun promotional videos that encourage people to sign up for the competition. Offer them an incentive, such as exposure or prizes.
🎥 B. Facebook (Secondary Platform)
Content Type
Frequency
Objective
Action Plan
Event Reminders & Countdown Posts
2–3 times per week
Boost visibility and remind followers about deadlines
Share countdown posts and remind participants of deadlines. Use event pages to track registrations and encourage participation in discussions.
Behind-the-Scenes Content
Weekly
Provide transparency and build excitement
Share short clips of event planning, rehearsals, or interviews with participants and judges.
Facebook Ads
2–3 times per week
Directly target potential participants based on interests
Create targeted ads for dancers, studio owners, and dance enthusiasts using demographics and interests related to dance styles and events. Use geo-targeting to focus on key regions.
🎵 C. TikTok (Youth-Oriented)
Content Type
Frequency
Objective
Action Plan
Dance Challenges & Hashtags
Weekly
Drive participation via viral content
Launch a TikTok challenge encouraging people to post their dance moves using a branded hashtag (#SayProMoves). Repost top entries and provide registration links in the video captions.
Influencer Features
1–2 times per week
Increase engagement and participation
Collaborate with popular TikTok dance creators to share the competition details through fun and dynamic dance videos, using engaging CTAs.
📺 D. YouTube (For Event Visibility)
Content Type
Frequency
Objective
Action Plan
Event Trailer Video
1–2 times per month
Generate excitement and drive sign-ups
Post an official event trailer with highlights from past events and teaser clips for the upcoming competition. Include a CTA to register in the video description and pinned comment.
Participant Testimonials
1–2 times per month
Build trust and credibility through past experiences
Share testimonial videos from previous competition winners or participants, discussing their experiences and encouraging others to register.
Behind-the-Scenes Content
1 time per month
Humanize the brand and connect with the audience
Post a short documentary-style video about the competition’s creation, the team behind SayPro, and how it benefits dancers.
🧑🤝🧑 3. Audience Engagement and Conversion Strategies
🎯 A. Strong Call to Action (CTA)
Every post and video across platforms will have a clear CTA, such as:
“Register Today!”
“Join the competition now—link in bio!”
“Tag a friend who should enter!”
Provide a direct link to the registration page on every post and bio, making it easy for interested individuals to sign up.
🚀 B. Engagement Challenges
“Early Bird” Registration Discount: Encourage people to register early by offering a limited-time discount (e.g., 10% off) for the first 50 registrants. This creates urgency and drives early participation.
Tag and Share Contest: For every person who tags a friend or shares a post, they get a chance to win a free registration or exclusive SayPro merchandise.
Exclusive Sneak Peeks for Followers: Offer followers on social media exclusive content, such as a “sneak peek” of judges, performance rehearsals, or past winners to keep them engaged and excited.
📧 C. Email Marketing Campaigns
Develop a sequential email campaign for individuals who engage with the promotional content but don’t immediately register. These emails will include:
Reminder emails highlighting the benefits of participating.
Personalized invitations to specific categories based on their social media interactions.
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