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📊 SayPro Interview Engagement Analytics Sheet

Interview Title:
[Chef Name – Interview Date / Series Name]

Interview Format:
☐ Video ☐ Podcast ☐ Livestream ☐ Hybrid

Published On:
[Platform(s) – YouTube, Spotify, SayPro Website, etc.]

Publishing Date:
[Insert Date]

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🔢 Core Metrics

Metric	Description	Value
Total Views / Listens	Total combined across all platforms	[Insert Number]
Average Watch/Listen Time	Duration user stayed engaged	[Insert Time e.g., 7:36]
Audience Retention Rate	% of audience that watched/listened through 75%+	[Insert %]
Likes / Reactions	Across social platforms	[Insert Number]
Comments / Questions	Public and submitted	[Insert Number]
Shares / Reposts	Tracked reposts and shares	[Insert Number]
Website Click-throughs	Clicks to SayPro Chef Profile or Program Page	[Insert Number]
Email Opens (if promoted via email)	% open rate on related campaign	[Insert %]
Email Click-through Rate	% who clicked to the interview	[Insert %]
Engagement Rate	Interactions ÷ Reach	[Insert %]

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🌍 Audience Demographics

Metric	Breakdown
Top Countries	[List e.g., South Africa, Kenya, UK, Philippines]
Age Groups	[List % e.g., 18–24: 35%, 25–34: 45%]
Gender (if available)	[e.g., 55% Female, 40% Male, 5% Unspecified]
Access Device	[e.g., 65% Mobile, 25% Desktop, 10% Tablet]

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🗣️ Audience Feedback (Qualitative)

• “This chef is such an inspiration to youth!”
• “Loved the cultural depth of this interview.”
• “Please do a full episode with regional recipes next!”
• [Add more as gathered from comment sections, forms, or surveys]

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📌 Platform Breakdown

Platform	Views/Plays	Avg Time	Likes	Comments	Shares
YouTube	[###]	[min:sec]	[###]	[###]	[###]
SayPro Website	[###]	[min:sec]	[###]	[###]	[###]
Spotify / Podcast	[###]	[min:sec]	[###]	[###]	[###]
Facebook / Meta	[###]	[min:sec]	[###]	[###]	[###]
Instagram / IGTV	[###]	[min:sec]	[###]	[###]	[###]

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🎯 Summary Insights & Recommendations

Top Performing Segment:

[e.g., “The chef’s story about reviving a forgotten dish received the most replayed section.”]

Viewer Behavior:

[e.g., “Drop-off rate decreased when subtitles were enabled.”]

Suggested Improvements:

• Shorter intro segments
• Include subtitles/captions
• Promote 24 hours before and after release
• Add CTA links mid-video

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Report Compiled By: [Your Name]
Department: [e.g., SayPro Development Competitions Office]
Date: [Insert Date]

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