📣 SayPro Collaboration Framework for Digital Content & Promotion
A Partnership between the SayPro Development Competitions Office & SayPro Marketing Division
Under the Banner of SayPro Development Royalty
🎯 Goal
To ensure all chef interviews and culinary content are professionally branded, visually engaging, and strategically promoted to maximize visibility, inspire audiences, and support SayPro’s culinary development goals.
🤝 1. Collaborative Content Planning
✅ Joint Planning Meetings
- Bi-weekly sync between the Competitions Office and Marketing Team
- Align on publishing schedules, content themes, campaign goals
- Identify content formats: videos, reels, blog posts, chef cards, infographics
📅 Content Calendar Integration
- Map chef interview releases into SayPro’s monthly content calendar
- Align campaigns with key events: Heritage Month, Food Innovation Week, SayPro Festival
🎨 2. Digital Content Design & Branding
✏️ SayPro Design Templates
- Chef Spotlight Cards (portrait photos + quotes)
- Recipe Posters (step-by-step visuals)
- Behind-the-Scenes Reels
- Branded Video Frames (intro/outro/logo overlays)
- Infographics: “Chef Tips”, “Food Fact of the Week”
🎨 Visual Branding Standards
- Colors: Use SayPro’s primary and secondary palette
- Fonts: Official typefaces for consistency
- Logos: All content should feature SayPro and Development Royalty insignias
- Style: Empowering, inclusive, bold, Afro-futuristic when culturally appropriate
📢 3. Digital Promotion Strategy
🌍 Platforms
- Website: Feature full interviews in Culinary Insights Library
- YouTube: Video interviews with subtitles and tags
- Instagram & Facebook: Reels, carousel posts, live chef takeovers
- LinkedIn: Professional profiles, entrepreneurship highlights
- TikTok: Fun chef moments, kitchen hacks, youth spotlights
📈 Promotion Tactics
- Teaser trailers before full interview release
- Countdown stories & posts
- Boosted ads for top-performing content
- Hashtag campaigns:
#SayProChefs,#TasteTheJourney,#SayProSpotlight - Email newsletters & SayPro Monthly features
🧰 4. Shared Tools & Resources
| Tool | Use |
|---|---|
| Trello/Asana Board | Track content production & promotion tasks |
| Shared Google Drive | Store media kits, design assets, interview footage |
| Canva Enterprise/Adobe Creative Cloud | Joint design templates |
| Content Request Form | Internal form for interviews, social posts, graphics |
📈 5. Metrics & Reporting
- Track:
- Views, shares, and engagement on each platform
- Website traffic to featured chef pages
- Chef profile visibility pre- and post-publication
- Monthly report to be shared between Development and Marketing leadership
📌 Tagline:
“SayPro Chefs. SayPro Stories. Delivered with Style.”
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