SayPro Competitor Engagement Plan

Event: SayPro Monthly January SCDR-3 Dance Competition
Organized by: SayPro Development Competitions Office
Oversight: SayPro Development Royalty
Target: 150–200 participants across all categories
Focus: Inclusive, diverse, and widespread engagement

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🎯 1. Engagement Goals

Objective	Description
✅ Reach 150–200 unique competitors	Minimum of 30 entries per major category (Hip-Hop, Traditional, etc.)
✅ Ensure diverse styles & regions	Represent at least 6 provinces and 5+ dance forms
✅ Encourage first-time SayPro participants	Minimum 40% of entries from new competitors
✅ Engage underserved communities	Active outreach to rural and township-based studios or individuals

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🌍 2. Target Participant Segments

Group	Description & Value
Youth Dancers (Ages 8–25)	Core demographic, creative, digitally active
Studio-Trained Performers	Provide technical excellence and drive competition standards
Independent / Township Dancers	Often underrepresented; add authentic and raw cultural performances
Traditional Dance Groups	Promote African heritage and cultural preservation
Freestyle/Urban Movers	Tap into TikTok trends and street dance talent
Dance Influencers / Content Creators	Boost visibility through large online followings

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📢 3. Outreach & Recruitment Strategies

🎓 A. Direct Studio Engagement

• Contact 50+ dance schools across major cities and townships
• Offer studio registration packs (promo posters + digital invites)
• Incentivize with a “Top Studio” recognition award

🌐 B. Digital Campaigns

• Launch #SayProMoves challenge on TikTok and Instagram
• Promote diverse dance style reels featuring past participants
• Use geo-targeted Facebook ads (rural + urban split)

📲 C. Peer Referral Incentive

• “Refer a Dancer” system: bring 3 friends = free SayPro badge / shoutout
• Custom social media templates for dancers to invite others

🚌 D. Community-Based Mobilization

• Collaborate with youth centers, local art NGOs, and church youth groups
• Partner with community radio stations for local call-ins and promos

🗣️ E. School-Based Awareness

• Reach out to public schools with arts programs for teen participation
• Distribute flyers and digital sign-up links through WhatsApp class groups

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🔀 4. Dance Style Inclusion Breakdown

Dance Style	Target Entries	Inclusion Plan
Hip-Hop	40–50	Urban campaigns, reels, studio network activation
Contemporary	30–40	Studio outreach, soloist showcases
Traditional	30–40	Work with heritage groups, community councils
Freestyle	25–35	Engage TikTok creators and street dancers
Group Routines	20–30 groups	Highlight group chemistry and cultural unity

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🛠️ 5. Tools for Engagement

Tool	Purpose
Online Registration Portal	Easy access with mobile-friendly interface
WhatsApp Broadcast Groups	Regular updates and friendly reminders
Canva Promo Templates	Allow dancers to personalize and share their own announcements
SayPro Competition Ambassadors	Local influencers who encourage regional participation
“Meet the Competitor” Spotlights	Weekly social media posts building connection with entrants

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📆 6. Engagement Timeline

Week	Action
Week 1–2 (Early Jan)	Major outreach, studio calls, launch of social challenge
Week 3 (Mid Jan)	Push registrations, post early entry highlights
Week 4 (Late Jan)	Final reminders, confirmation calls, group engagement tracking

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🎖️ 7. Recognition & Motivation

Feature	Description
Spotlight Awards	Recognize dancers for creativity, cultural pride, or innovation
“Rising Star” Category	Highlight first-time or young dancers with potential
Certificates & Digital Badges	All participants receive digital certificates and shareable SayPro badges
Fan Favorite Voting	Encourage public support and dancer self-promotion

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📊 8. Tracking Participation Metrics

Metric	Target	Tool Used
Total Registrants	150–200	Online Form Dashboard
Style Representation	At least 5	Manual data tagging
Region Representation	At least 6	Participant form data
New vs Returning Dancers	40% new	Email/ID tracking
Group Participation	25+ groups	Category filter

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✅ 9. Post-Engagement Follow-Up

• Send thank-you messages and recap links to all participants
• Offer post-event training resources (videos, feedback, mentorship)
• Promote February SCDR-4 Competition early to returning dancers