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📈 SayPro Content Performance Report
Report Period: [Start Date] – [End Date]Prepared by: [Name / Team]Date of Submission: [Insert Date]Content Focus: Culinary Interviews / Spotlight Series / Digital Campaign
1. 📌 Executive Summary
Total number of content pieces published
Key achievements and milestones
Audience growth highlights
Recommendations for improvement
2. 🗂 Content Summary
Title / Topic Format Publish Date Featured Chef Duration Status Ex: Afro-Fusion with Chef Mbatha Video March 5, 2025 Maria Mbatha 38 min Published ✅
3. 📊 Performance Metrics
A. Viewership & Engagement
Metric Total Avg. per Interview Views / Streams 12,450 2,490 Average Watch Time — 27 minutes Likes/Reactions 3,200 640 Shares 890 178 Comments / Replies 560 112
B. Social Media Reach
Platform Impressions Engagement Rate Top Performing Post Facebook 18,000 6.5% Chef Arjun teaser clip Instagram 14,500 7.3% Chef Amina highlight reel X (Twitter) 8,300 5.1% Chef David quote card LinkedIn 4,200 8.8% Indigenous Cuisine feature
C. Website Analytics
Total Page Views (Interviews Section): 6,740Avg. Time on Page: 3 min 42 secClick-Through Rate from Emails: 22%Top Viewed Interview Page: Chef Lina Morales
D. Feedback & Impact
Total Viewer Feedback Forms Submitted: 520Average Content Rating: 4.6 / 5% of Viewers Inspired to Pursue Culinary Learning: 68%Common Suggestions: More live cooking demos, subtitles, behind-the-scenes
4. 📌 Outcomes & Insights
Chef interviews are generating strong engagement and cultural interest
Viewers appreciate personal stories and educational tips from chefs
High interest from youth and students in SayPro culinary training
Digital content is supporting brand visibility and culinary education goals
5. ✅ Recommendations
Create 1–2 min highlight clips to increase reach
Add multi-language subtitle options
Expand to new platforms (TikTok, YouTube Shorts)
Invite chefs to host live Q&As or cooking webinars
Send automated feedback requests 48 hours after view
6. 📂 Appendices
Interview performance charts (views, engagement)
Feedback highlights and viewer quotes
Social media campaign screenshots
Raw data tables (if required)
Report Prepared by:
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