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📢 SayPro Marketing Plan Template
Event: SayPro Monthly January SCDR-3 Dance CompetitionOrganized by: SayPro Development Competitions OfficeOversight: SayPro Development RoyaltyObjective: To increase awareness, drive registration, and engage audiences for SayPro’s monthly dance competition through coordinated marketing efforts.
🎯 1. Marketing Objectives
Goal Description 1. Raise Awareness Promote the SCDR-3 event across digital and local channels 2. Boost Registrations Drive early sign-ups and maximize participation across all categories 3. Build Community Engagement Create conversations, challenges, and audience-driven excitement 4. Showcase Final Event Maximize viewership and interaction during livestream and result rollout
🗓️ 2. Marketing Timeline Overview
Phase Dates Key Activities Pre-Launch Teaser Dec 20 – Dec 31, 2024 Save-the-date posts, sneak peek trailer, hype reels Registration Push Jan 1 – Jan 15, 2025 Registration form rollout, promo videos, studio outreach Content Engagement Jan 5 – Jan 22, 2025 Countdown graphics, participant spotlights, Q&A reels Livestream Promotion Jan 15 – Jan 25, 2025 Share trailer, highlight finalists, audience voting opens Event Day Coverage Jan 25 – Jan 27, 2025 Livestream link, behind-the-scenes clips, winner stories Post-Event Recap Jan 28 – Feb 5, 2025 Highlight video, thank-you posts, survey distribution
📱 3. Platforms Used
Platform Purpose Instagram Visual promotions, reels, stories, countdowns Facebook Event pages, community sharing, parent engagement TikTok Viral challenges, dance trends, short dance previews YouTube Trailers, full livestream broadcast, post-event highlight video SayPro Website Official registration, rules, updates, result announcements Email Participant onboarding, newsletters, post-event feedback outreach WhatsApp Groups Direct updates to registered participants and regional partners
🧩 4. Content Types
Content Type Description Frequency Static Graphics Posters, countdowns, winner spotlights 3–4 per week Short Videos/Reels Teasers, behind-the-scenes, training clips 2–3 per week Live Sessions Q&A with judges, announcements, tutorials 1 per week Email Newsletters Registration reminders, event details, post-event follow-ups 3 total Stories/Polls/Quizzes Interactive engagement (e.g., “Vote for your favorite style”) 3–5 per week (Instagram) Highlight Videos Finalist mashups, award reveals, top moments 2 total (pre/post-event)
🧑🤝🧑 5. Target Audiences
Audience Segment Communication Focus Dancers (ages 8–25) Creative freedom, skill-building, recognition, future prospects Parents/Guardians Developmental value, safe & empowering digital space Dance Studios/Coaches Exposure for students, studio branding, performance development SayPro Alumni Mentorship, re-engagement, peer encouragement General Public/Audience Community voting, cultural appreciation, entertainment
🎯 6. Key Campaign Messages
Theme Tagline: “Dance Your Voice. Move Your Story.” Hashtags: #SayProDance, #SCDR3, #SayProMoves, #YouthDanceDevelopedSample Copy:
“🎬 Are you ready to take the stage? Register now for #SCDR3 and show us your rhythm!”
“🌍 From kasi streets to international screens – dance your roots with SayPro!”
“🕺 One minute. One move. One stage. Upload your video today!”
📦 7. Media Kit Components
Item Format Purpose Event Poster (Digital/Print) JPG, PDF General awareness, shareable across platforms Participant Guide PDF Rules, dates, judging criteria Social Media Templates Canva Links For user-generated promotion (finalists, studios) Press Release DOC/PDF Outreach to local media, schools, dance groups Countdown & Finalist Graphics PNG Build excitement close to event day
🔍 8. Monitoring & Evaluation
Metric Measurement Tool Target Website Traffic Google Analytics +30% from SCDR-2 Registration Conversions Form submission count 150+ registrants Social Engagement Facebook/Instagram Insights 20% increase Livestream Views YouTube Analytics 2,000 views (live + replay) Audience Votes Cast Voting platform tracker 1,000+ community votes Survey Feedback Rate Post-event form submissions 70%+ participant response
✅ 9. Team Roles & Responsibilities
Role Person/Team Tasks Marketing Lead SayPro Media Officer Campaign coordination, approvals Content Creators Creative Team / Freelancers Reels, graphics, promo edits Social Media Manager Communications Interns Daily posts, DMs, comment moderation Email Marketing Coordinator Program Assistant Schedule newsletters, track open rates Video Team SayPro Production Unit Filming, livestream support Outreach Coordinator Regional Youth Ambassadors Distribute posters, studio engagement
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