Here’s a detailed framework for SayPro Post-Event Report and Sponsor Feedback, specifically focused on collecting feedback from sponsors to evaluate their satisfaction and enhance future sponsorship efforts:
SayPro: Post-Event Report and Sponsor Feedback
Focus: Collect Feedback from Sponsors to Evaluate Satisfaction and Improve Future Sponsorship Efforts
Objective:
To gather structured and actionable feedback from sponsors after the event, ensuring their expectations were met and identifying areas for improvement in future sponsorship planning, delivery, and communication.
Key Responsibilities & Execution Plan
1. Develop Feedback Tools
- Sponsor Feedback Survey
- Create a concise but detailed survey to assess:
- Overall satisfaction with the sponsorship experience
- Quality of communication and support from SayPro staff
- Effectiveness of digital and physical activations
- Perceived ROI and brand visibility
- Suggestions for future improvements
- Create a concise but detailed survey to assess:
- One-on-One Debrief Sessions
- Schedule personalized calls or meetings with key sponsors for qualitative feedback and relationship building
2. Distribute and Promote Participation
- Timely Distribution
- Send surveys within 3–5 days after the event while experiences are still fresh
- Encourage Responses
- Accompany surveys with a thank-you message and emphasize how feedback will directly influence improvements
- Offer Optional Incentives
- Consider offering early insights into next year’s sponsorship packages or early-bird renewal discounts for survey participants
3. Analyze Sponsor Feedback
- Quantitative Data
- Calculate satisfaction scores, Net Promoter Scores (NPS), and ratings across key experience categories
- Qualitative Insights
- Identify recurring themes in open-ended responses such as communication gaps, activation setup concerns, or content success
4. Report and Act on Findings
- Internal Summary Report
- Compile a summary of feedback findings for the SayPro Festival Management Office and sponsorship teams
- Action Plan Development
- Define specific improvements for sponsorship offerings, activation planning, and support services based on feedback
- Follow-Up with Sponsors
- Thank sponsors personally, share how their input will be used, and outline planned enhancements for future events
Tools & Platforms
| Function | Recommended Tools |
|---|---|
| Survey Distribution | Google Forms, Typeform, SurveyMonkey |
| Scheduling Debriefs | Calendly, Zoom, Microsoft Teams |
| Feedback Analysis | Excel, Google Sheets, Power BI |
| CRM & Follow-Up | HubSpot, Zoho CRM, Salesforce |
Key Deliverables
- ✅ Post-Event Sponsor Feedback Survey
- ✅ Individual Debrief Notes and Summaries
- ✅ Sponsor Feedback Analysis Report
- ✅ Improvement Recommendations and Action Plan
Success Metrics
- Minimum 80% response rate on sponsor feedback surveys
- Sponsor satisfaction ratings above agreed thresholds
- Clear action items derived from feedback
- Strong sponsor interest in renewing or upgrading future sponsorship packages
Would you like help creating a sponsor feedback survey template, a post-event sponsor debrief script, or a feedback analysis worksheet?
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