🔁 SayPro Repeat Sponsor Engagement Goal
Objective:
🎯 Secure 5 returning sponsors from previous SayPro festivals for the current edition.
✅ Status Update:
- Goal: 5 repeat sponsors
- Progress: [To be filled in once confirmed — e.g., 3 confirmed, 2 in final negotiations]
- Approach Used:
- Personalized outreach highlighting past ROI and improved offerings
- Loyalty incentives (e.g., discounted rates, priority branding)
- Early-access sponsorship packages tailored to returning partners
📌 Engagement Strategy for Returning Sponsors:
- Relationship-Based Follow-Up
- Direct communication with last year’s decision-makers
- Include personalized references to previous activations and outcomes
- Value-Driven Proposals
- Showcase how new packages build upon what worked before
- Include metrics or testimonials from prior events
- Loyalty Incentives
- Offer returning sponsors early branding placement, upgraded packages, or bundled pricing for multi-event deals
- Recognition
- Highlight returning sponsors in marketing materials as “Legacy Partners” or “Official Festival Allies”
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