SayPro Sponsor Satisfaction Rate: Achieve a 90% satisfaction rate with sponsors, measured through post-event surveys

SayPro Sponsor Satisfaction Goal

Target: Achieve a 90% Sponsor Satisfaction Rate
Measurement Method: Post-event surveys distributed to all participating sponsors

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Implementation Plan to Measure & Achieve Satisfaction

1. Post-Event Survey Distribution
   • Send surveys within 3–5 days after the festival concludes
   • Use tools like Google Forms, Typeform, or SurveyMonkey
2. Survey Content
   Key topics to assess:
   • Overall satisfaction with SayPro Festival
   • Value received vs. investment
   • Quality of branding exposure and activations
   • Communication and support from SayPro team
   • Likelihood to sponsor future events
3. Scoring Criteria
   Use a 1–5 or 1–10 scale, with:
   • 9–10 or 4–5 = Very Satisfied
   • 7–8 or 3–4 = Neutral to Satisfied
   • Below 7 = Needs Improvement
4. Follow-Up and Action
   • Personally contact any sponsors rating below 7
   • Document feedback in sponsor CRM or tracking sheet
   • Include satisfaction metrics in the final sponsorship report

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KPI Tracking Example:

Metric	Target	Current	Status
Satisfaction Rate	90%	TBD (Post-event)	On Track
Response Rate (survey returns)	80%+	TBD	Dependent on outreach

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