SayPro Video Guidelines Template
To help participants create engaging and high-quality content for the Cultural Cooking Video Competition, please follow this template for video production. These guidelines will ensure that your video is visually appealing, easy to follow, and aligns with SayPro’s standards.
1. Video Length
- Target Length: 5-10 minutes
- Make sure the video is long enough to cover the cooking process and cultural story, but concise enough to keep the viewer’s attention.
2. Video Structure
- Intro:
- Briefly introduce yourself and the dish you’ll be preparing.
- Mention the cultural significance of the dish.
- Display the SayPro logo at the beginning to align with the branding guidelines.
- Cooking Process:
- Show each step of the recipe clearly.
- Use captions or on-screen text to reinforce key instructions (such as ingredient names and cooking times).
- Focus on step-by-step clarity to help viewers replicate the dish.
- Cultural Storytelling:
- Share the cultural context and personal significance of the dish.
- Be engaging and sincere while telling the story behind the recipe.
- Outro:
- Thank the viewers for watching.
- Remind them of the competition details and encourage engagement.
- End with the SayPro logo and any other branding elements.
3. Lighting Tips
- Natural Light: Whenever possible, use natural light. Place your cooking setup near windows or well-lit areas to ensure good visibility.
- Artificial Lighting: If you’re filming indoors or at night, use soft, diffused lighting (such as ring lights or softbox lights) to avoid harsh shadows.
- Avoid Backlighting: Make sure the light source is in front of you, not behind you, to prevent the camera from compensating for the brightness and leaving you in the shadows.
4. Camera Angles
- Main Shot: Focus the camera on you while explaining the cooking steps or telling your story. Ensure the shot is clear and stable.
- Overhead Shots: For cooking steps, use overhead shots to show the preparation of ingredients and cooking processes clearly.
- Close-Up Shots: Use close-up shots for key moments (like adding spices, stirring, or showcasing textures).
- Multiple Angles: If possible, switch between camera angles to maintain visual interest, showing both the dish preparation and your expressions during storytelling.
5. Audio Instructions
- Clear Voiceover: Make sure your voice is clear and audible throughout the video. Use a microphone or ensure you are close enough to the camera for good sound quality.
- Background Music:
- Use light, non-distracting background music to enhance the mood of the video.
- Ensure the music volume is low enough that it doesn’t overpower your voice.
- No Background Noise: Try to minimize background noise (e.g., chatter, traffic, etc.) during filming. Choose a quiet location for shooting, or use noise-canceling microphones if available.
6. Editing Tips
- Smooth Transitions: Use simple transitions (like cuts or fades) between scenes to keep the video fluid.
- Text Overlays: Include text overlays for important instructions (e.g., ingredient names, cooking times).
- Pacing: Keep the video well-paced, balancing the cooking process with the storytelling aspect. Don’t linger too long on any one step.
- Branding: Include SayPro’s logo and color scheme consistently throughout the video, including during transitions, text overlays, and in the intro/outro.
7. Additional Tips for Engagement
- Be Enthusiastic: Engage with the audience through your facial expressions and energy. Passion for the dish and its cultural context will resonate with viewers.
- Clarity and Simplicity: Keep the instructions clear and simple. Avoid jargon or overly complex cooking terms that might confuse the audience.
- Personal Touch: Share your personal connection to the dish. Be authentic and connect with the audience on a personal level.
Final Check: Before submitting, ensure your video:
- Follows SayPro branding guidelines.
- Has clear audio, stable camera shots, and good lighting.
- Clearly conveys the cultural significance of the dish and includes all necessary instructions.
We look forward to seeing your creative, engaging videos!
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