📊 SayPro Interview Engagement Analytics Sheet
Interview Title:
[Chef Name – Interview Date / Series Name]
Interview Format:
☐ Video ☐ Podcast ☐ Livestream ☐ Hybrid
Published On:
[Platform(s) – YouTube, Spotify, SayPro Website, etc.]
Publishing Date:
[Insert Date]
🔢 Core Metrics
Metric | Description | Value |
---|---|---|
Total Views / Listens | Total combined across all platforms | [Insert Number] |
Average Watch/Listen Time | Duration user stayed engaged | [Insert Time e.g., 7:36] |
Audience Retention Rate | % of audience that watched/listened through 75%+ | [Insert %] |
Likes / Reactions | Across social platforms | [Insert Number] |
Comments / Questions | Public and submitted | [Insert Number] |
Shares / Reposts | Tracked reposts and shares | [Insert Number] |
Website Click-throughs | Clicks to SayPro Chef Profile or Program Page | [Insert Number] |
Email Opens (if promoted via email) | % open rate on related campaign | [Insert %] |
Email Click-through Rate | % who clicked to the interview | [Insert %] |
Engagement Rate | Interactions ÷ Reach | [Insert %] |
🌍 Audience Demographics
Metric | Breakdown |
---|---|
Top Countries | [List e.g., South Africa, Kenya, UK, Philippines] |
Age Groups | [List % e.g., 18–24: 35%, 25–34: 45%] |
Gender (if available) | [e.g., 55% Female, 40% Male, 5% Unspecified] |
Access Device | [e.g., 65% Mobile, 25% Desktop, 10% Tablet] |
🗣️ Audience Feedback (Qualitative)
- “This chef is such an inspiration to youth!”
- “Loved the cultural depth of this interview.”
- “Please do a full episode with regional recipes next!”
- [Add more as gathered from comment sections, forms, or surveys]
📌 Platform Breakdown
Platform | Views/Plays | Avg Time | Likes | Comments | Shares |
---|---|---|---|---|---|
YouTube | [###] | [min:sec] | [###] | [###] | [###] |
SayPro Website | [###] | [min:sec] | [###] | [###] | [###] |
Spotify / Podcast | [###] | [min:sec] | [###] | [###] | [###] |
Facebook / Meta | [###] | [min:sec] | [###] | [###] | [###] |
Instagram / IGTV | [###] | [min:sec] | [###] | [###] | [###] |
🎯 Summary Insights & Recommendations
Top Performing Segment:
[e.g., “The chef’s story about reviving a forgotten dish received the most replayed section.”]
Viewer Behavior:
[e.g., “Drop-off rate decreased when subtitles were enabled.”]
Suggested Improvements:
- Shorter intro segments
- Include subtitles/captions
- Promote 24 hours before and after release
- Add CTA links mid-video
Report Compiled By: [Your Name]
Department: [e.g., SayPro Development Competitions Office]
Date: [Insert Date]