Here’s a detailed overview for the SayPro Creative Content Manager focused on collaborating with sponsors to create high-quality digital content:
SayPro: Creative Content Manager
Focus: Work with Sponsors to Create High-Quality Digital Content, Including Videos, Banners, and Social Media Posts
Objective:
To develop engaging and visually compelling digital content in partnership with sponsors that effectively promotes their brand and enhances their visibility before, during, and after the festival.
Key Responsibilities & Execution Plan
1. Collaborate Closely with Sponsors
- Understand Sponsor Goals and Brand Guidelines
- Conduct kickoff meetings to align on messaging, tone, and visual identity.
- Develop Content Briefs
- Prepare detailed briefs outlining content objectives, formats, and deadlines.
- Maintain Ongoing Communication
- Regularly update sponsors on content progress and incorporate their feedback.
2. Content Creation & Production
- Video Content
- Plan, script, shoot, and edit promotional videos, interviews, and behind-the-scenes footage featuring sponsor brands.
- Graphic Design
- Design banners, digital ads, and social media visuals consistent with sponsor branding.
- Social Media Content
- Craft engaging posts, stories, and reels tailored to each platform’s audience and trends.
3. Quality Assurance & Branding Compliance
- Review & Approvals
- Submit drafts to sponsors for review and make revisions as needed.
- Ensure Brand Consistency
- Verify that all content adheres to sponsor brand guidelines and festival standards.
4. Content Distribution Support
- Coordinate Publishing Schedules
- Align with digital activation teams to schedule content releases for maximum impact.
- Optimize for Platforms
- Customize content formats and sizes to suit different digital channels (Facebook, Instagram, TikTok, website, email).
5. Performance Monitoring & Feedback
- Track Content Engagement
- Analyze metrics such as views, shares, likes, and comments to evaluate content effectiveness.
- Gather Sponsor Feedback
- Collect insights from sponsors on content performance and use them to refine future creations.
Tools & Platforms
| Function | Tools & Software |
|---|---|
| Video Production | Adobe Premiere Pro, Final Cut Pro |
| Graphic Design | Adobe Photoshop, Illustrator, Canva |
| Social Media Management | Hootsuite, Buffer, Sprout Social |
| Communication & Collaboration | Slack, Zoom, Google Drive |
Key Deliverables
- ✅ Sponsor-Aligned Content Briefs
- ✅ High-Quality Videos and Graphic Assets
- ✅ Scheduled Social Media Content Calendars
- ✅ Engagement Reports and Feedback Summaries
Success Metrics
- Positive sponsor feedback on content quality and relevance
- High engagement rates across digital platforms
- Timely delivery of content according to schedule
- Increased brand visibility and sponsor satisfaction
Would you like me to help create a content brief template, a social media calendar, or a video production checklist?