Here’s a detailed overview for the SayPro Creative Content Manager focused on designing and implementing promotional ads, posters, and digital assets for in-person activations at the festival:
SayPro: Creative Content Manager
Focus: Design and Implement Promotional Ads, Posters, and Digital Assets for In-Person Activations at the Festival
Objective:
To create visually striking and effective promotional materials that enhance sponsor visibility and engage festival attendees during physical activations, ensuring alignment with overall festival branding and sponsor requirements.
Key Responsibilities & Execution Plan
1. Concept Development
- Collaborate with Stakeholders
- Work with sponsors, marketing, and activation teams to understand the goals and messaging for each in-person activation.
- Create Design Concepts
- Develop creative ideas and layouts for ads, posters, and digital displays tailored to the festival environment and audience.
2. Design & Production
- Graphic Design
- Produce high-quality, eye-catching visuals using festival and sponsor branding guidelines.
- Ad Formats
- Design materials for various physical formats, including posters, banners, flyers, signage, and digital screens.
- Proofing & Revisions
- Present drafts for review, incorporate feedback, and finalize designs in appropriate formats and resolutions.
3. Coordination & Implementation
- Print and Digital Asset Preparation
- Prepare print-ready files and digital assets optimized for festival display requirements.
- Liaise with Production Vendors
- Coordinate with printing and signage vendors to ensure quality and timely delivery.
- On-Site Setup Support
- Assist activation teams with placement and installation of promotional materials during the festival.
4. Quality Assurance & Compliance
- Ensure Brand Consistency
- Verify all materials comply with SayPro and sponsor brand standards before deployment.
- Technical Accuracy
- Confirm correct sizing, color fidelity, and durability suitable for outdoor or high-traffic festival settings.
5. Post-Activation Review
- Gather Feedback
- Collect input from sponsors and festival staff on promotional material effectiveness and visibility.
- Document Learnings
- Record insights to improve future design and implementation processes.
Tools & Platforms
| Function | Tools & Software |
|---|---|
| Graphic Design | Adobe Photoshop, Illustrator, Canva |
| Print File Preparation | Adobe Acrobat, InDesign |
| Project Coordination | Trello, Asana, Slack |
Key Deliverables
- ✅ Design Concepts and Mockups for Ads and Posters
- ✅ Final Print-Ready Files and Digital Assets
- ✅ Production and Vendor Coordination Plans
- ✅ On-Site Support Documentation
Success Metrics
- Timely delivery and high quality of promotional materials
- Positive feedback from sponsors on design and execution
- Increased sponsor visibility and attendee engagement at activations
- Smooth coordination with production and activation teams
Would you like me to help create a design brief template, a vendor coordination checklist, or a post-activation feedback form?